A Visual Guide to Deflation

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Deflation is inflation’s polar opposite. It’s what happens when prices go down and you get more bang for your buck. Sounds good right? But deflation, like inflation is complicated and much less understood than inflation. It can lead to what’s called the deflationary spiral and grind the whole economy to a halt. In this second of a two-part series we take a look at deflation. We look forward to your feedback and comments below.
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1 2 Next »I’m not a hater — cause this is awesome — but just wanted to point out a typo. “If the rate is at or near zero…then there is little the Fed to be done”
This post is awesome!
@Evan, thanks for catching that typo. We’ll fix it pronto!
Nice solution in theory, but there’s no such thing as a free lunch. The government can’t inject money it doesn’t have, and printing, borrowing, or taxing to get it has other negative effects which will counteract the stimulating effect.
wow! A great piece of didactics, well done – thanx a lot. Peter
I love these visuals mint sends.
What nonsense. People hoard money, while things get cheaper…to what end? The vast majority of people see that they have money and spend it when things get cheaper, relative to as little as 2 days ago (random number, but it’s a very short period since most humans have an increasingly short memory). The idea that the economy is composed of a vast number of people who save aggressively and even understand the concept of purchasing power, is a myth.
THINK OF IT THIS WAY IF YOUR FAMILY WAS DEEP IN DEBT , FROM CREDIT CARDS WOULD IT MAKE SENSE TO BORROW MORE TO PAY THEM OFF ..DOG CHASING ITS TAIL. TILL IT DIES
Great way to help people understand this stuff in an easy way.
Deflation is good. It brings prices down to the level of what market buyers can sustain. The government re-inflating the economy by loaning and creating more money does not really stop the deflation. It makes things artificially more expensive until the cash from the government goes away, then the deflation will again come back
Wait… What about the ability for the federal government to cut taxes. This also causes more money to be put into the economy. With the amount of money that the government wants to spend we can eliminate all income tax for more than a year. This allows money in the economy and doesn’t create inflated state budgets.
There is no promise that the federal government will continue to fund these over inflated budgets. People become dependent on these new budgets.. Schools, Police, Firefighters, Services all will be left in the lurch. If you cut the programs you incite protest. This causes the state governments to raise taxes. This hurts twice. Double dip.
You can kill a growing economy by taxing it’s people and businesses. Don’t forget even states need to be competitive. Help grow the economy buy doing more with less. Cut taxes, don’t increase spending. The effect is still a deficit, but the results are different.
For more information on how the economy works and why it is a fraudulent system that is the root cause to most of the worlds problems, and for a more permanent solution worth getting behind go to:
http://www.thezeitgeistmovement.com
Very informative. Really put it into perspective for me.
That “deflationary spiral” thing is bunk. The idea that the best way to combat deflation is to try and re-inflate the bubble that has a huge hole in it through massive government spending is foolish. What the depiction of that spiral leaves out is that prices will find their bottom naturally if allowed to. Take a look at that picture, what it leaves out is that as the price of goods continues to decrease, the attractiveness to buy the product increases. For example, home prices in the US were incredibly inflated; the bubble burst, and now prices are dropping dramatically, but this phenomenon is not some sort of infinite negative-feedback loop. If prices get low enough, people will begin buying them. It’s common sense, if I could buy a nice 3 bedroom house somewhere for 70,000 USD, I’d do it in a second, and so would lots of others, which would increase the demand for housing and home prices would then begin to rise. I mean really, think about what you’re actually arguing, you’re saying that the best way to get the country out of debt, is to pile on an even greater debt. That’s counter-intuitive to the point of insanity. If you owed me 10,000 dollars, do you think the best solution to paying me off would be to borrow 20,000 from someone else and have to then pay them back at a worse rate? Come on, this stuff is complete bunk.
“The vast majority of people see that they have money and spend it when things get cheaper, relative to as little as 2 days ago … The idea that the economy is composed of a vast number of people who save aggressively and even understand the concept of purchasing power, is a myth.”
Brilliant. So all those people I know who waited several months for HDTV prices to decline must have been mythical, like unicorns.
“The government can’t inject money it doesn’t have, and printing, borrowing, or taxing to get it has other negative effects which will counteract the stimulating effect.”
Oh well, I guess we’re screwed then.
Sure, it would be better if the US government had a savings surplus to spend on the stimulus, but Bush put paid to that.
In reality, printing money and borrowing both work fairly well during recession. It’s called “Keynesian stimulus” and it’s worked many times, including during the Great Depression.
Complete and utter horseshit. Nothing but propaganda. Realize this, lambs: Guv’ment generates the money necessary for this “massive spending” through one of three ways -
1) taxes
2) foreign investment (through US Bonds)
3) the printing presses
And if you think it’s morally and ethically correct for the Fed to magically generate a few trillion dollars at the flip of a switch, consider, for a moment, how this very same government would respond to your circulating counterfeit personally-generated $100 bills as part of your own efforts to “stimulate” the ailing economy.
I admire the creativity, but the conclusions are fundamentally flawed based on the information as presented.
First, the never-ending spiral does eventually decelerate and stop when an economic equilibrium is reached. That equilibrium is when prices have reached natural minimums that people are willing to spend incremental amounts of their income of goods of equivalent incremental value. That’s a basic microeconomic principle driven by basic needs of food, clothing and shelter. It bears mentioning specifically towards this point that the historical averages for home prices are 3x annual income or 30% of gross monthly income over the long term. The total prices increased on most places to at least double that and in some places more.
This leads me to my second point, which is that the actual rate of inflation has been understated for years. Since the Consumer Price Index only looks at a basket of goods, the underlying primary (material inputs to manufacturing)and ancillary costs (housing costs that need to be supported by wages). Those ancillary costs which should’ve been included in CPI as a function of the total cost of a home were instead masked as the *MONTHLY* expense of such housing. This mask was, of course, loans with ridiculous terms and/or allowed proportions of income which in some cases rose above 80% and with no down payment as a bank risk hedge. Add to that all of the side bets in the form of CDOs which many pension and investment funds blindly poured their money into, and it was a disaster. In any case, central banks should’ve taken action by greatly increasing interest rates to quell the demand for housing that drove up prices. They didn’t because they were attached to a deceptive CPI number instead.
Leading back to your conclusion that we need to reinflate, I assert that WE SHOULD NOT ENCOURAGE INFLATION given that your argument above glosses over hidden inflation. In fact, it could very well lead to something you left off your diagram, and that’s stagflation. When prices are reinflating during an economic downturn, companies freeze salaries and/or cut jobs to cut costs, putting further pressure while prices are still inflating and creating a psychology of spending avoidance in the average consumer. Japan for the last 15 years and the US in the 1970s recession have proven this. Your diagram accounts for none of this phenomenon. Spending government money that doesn’t exist as a valuation of a good or service produced means that money has to be printed, and this increased money supply in the free market can only lead to inflation at a time when many jobs were ill-suited (i.e. 20% of jobs in US as finance) to anything but a bubble economy. Only deflation can save us from this phenomenon, and it needs to run its course.
If you’re trying to justify this stimulus or spending government money to get us out of that mess, remember that the money either gets created to represent something of value. If the only thing of value is the paper it’s printed on, then that’s exactly why inflation will happen. Just don’t confuse dollar amounts with dollar value, because that will be the final trap – reduce interest rates which results in inflation of imported goods, or increase interest rates which results in increased taxes to service national debt costs.
You are presenting the Keynesian view as if it were the only view, yet hundreds of economists disagree with Keynes’ analysis. Your guide would be more valuable if it were less one-sided.
“It’s called “Keynesian stimulus” and it’s worked many times, including during the Great Depression.”
10 years of terrific unemployment is “working”?
mint.com believes the very same foolish economists who got us into the problems we are having now and are doing the exact worse thing to prolong and deepen the pain. mises.org for education
http://mises.org/story/3404
Holy Propaganda batman! What kind of nonsense is this?
One question…if you have thousands of dollars in credit card debt, do you go out and max another card to pay off the first?
Uh… but the GOP says the only way to fight deflation is to give tax cuts to rich people. Where’s that on this chart?
Extra Fun: @Ryan – You wouldn’t by a 70k house today if you thought it was going to cost 65k tomorrow… that’s economics (and common sense), but your post doesn’t really make it seem like you know about that kind of stuff man…
note: website’s not mine, but not a bad one to read before you start spewing joe the plumber economic advice…
Very good comic interpretation of deflation. Unfortunately, deflation will never be the counterpart to inflation, since it’s effects are minor compare to inflation’s effects.
@Ryan L
There is a difference between the ‘best way to do it’ and the ‘way its done’, which is what is depicted.
Oh and I wouldn’t buy a house for $70k if I though a month later it would be worth $65k. And if you think people will just jump on it if the price is low enough, take a look at Detroit. You can get a house for under 100 bucks.
Actually, there is a lot of evidence that Keynesian policies (which dominate the economics in both U.S. political parties) did not “work” during the great depression, and are unlikely to work now–major flaw being the perspective on savings–and that inflation is on the way regardless since money supply is bound to WAY outpace GDP.
The answer is to stop injecting manipulations/regulations (I know this is unpopular to say) into the market willy nilly. Both dot com and housing bubbles were caused by deceptive overvaluation. The real answer is that stability only occurs when the market is close to “fair value” and neither over- nor under-valued.
Wonderful visual guide, just fit my learning style perfectly.
I admire the creativity, but the conclusions are fundamentally flawed based on the information as presented.
First, the never-ending spiral does eventually decelerate and stop when an economic equilibrium is reached. That equilibrium is when prices have reached natural minimums that people are willing to spend incremental amounts of their income of goods of equivalent incremental value. That’s a basic microeconomic principle driven by basic needs of food, clothing and shelter. It bears mentioning specifically towards this point that the historical averages for home prices are 3x annual income or 30% of gross monthly income over the long term. The total prices increased on most places to at least double that and in some places more.
This leads me to my second point, which is that the actual rate of inflation has been understated for years. Since the Consumer Price Index only looks at a basket of goods, the underlying primary (material inputs to manufacturing)and ancillary costs (housing costs that need to be supported by wages). Those ancillary costs which should’ve been included in CPI as a function of the total cost of a home were instead masked as the *MONTHLY* expense of such housing. This mask was, of course, loans with ridiculous terms and/or allowed proportions of income which in some cases rose above 80% and with no down payment as a bank risk hedge. Add to that all of the side bets in the form of CDOs which many pension and investment funds blindly poured their money into, and it was a disaster. In any case, central banks should’ve taken action by greatly increasing interest rates to quell the demand for housing that drove up prices. They didn’t because they were attached to a deceptive CPI number instead.
Leading back to your conclusion that we need to reinflate, I assert that WE SHOULD NOT ENCOURAGE INFLATION given that your argument above glosses over hidden inflation. In fact, it could very well lead to something you left off your diagram, and that’s stagflation. When prices are reinflating during an economic downturn, companies freeze salaries and/or cut jobs to cut costs, putting further pressure while prices are still inflating and creating a psychology of spending avoidance in the average consumer. Japan for the last 15 years and the US in the 1970s recession have proven this. Your diagram accounts for none of this phenomenon. Spending government money that doesn’t exist as a valuation of a good or service produced means that money has to be printed, and this increased money supply in the free market can only lead to inflation at a time when many jobs were ill-suited (i.e. 20% of jobs in US as finance) to anything but a bubble economy. Only deflation can save us from this phenomenon, and it needs to run its course.
If you’re trying to justify this stimulus or spending government money to get us out of that mess, remember that the money either gets created to represent something of value. If the only thing of value is the paper it’s printed on, then that’s exactly why inflation will happen. Just don’t confuse dollar amounts with dollar value, because that will be the final trap – reduce interest rates which results in inflation of imported goods, or increase interest rates which results in increased taxes to service national debt costs.
You can’t have a conversation about the fed, & or fractional reserve banking without someone posting a link to zeitgeist. I love dees interwebs.
Prices have to be real. Housing prices got so high that people were astonished at how expensive they were. When housing prices drop enough where the price is considered realistic, then people will buy. What is “real” mean? What the majority of people consider to be not too expensive.
As far as businesses suffering because of inflation, one thing they could do is stop paying their CEO’s millions of dollars a year.
This website seems to be a supporter of Keynesian Economics. (I wish they would espouse Milton Friedman instead). The idea is that a little inflation is a good thing because it stimulates people to spend now rather than be frugal and save. Guess what, we don’t want to be manipulated by the government. We want the freedom to work hard and spend or save our money as we see fit. That takes a stable currency.
Also would like to add if printing money is the solution why didn’t Germany recover in the 1930’s? The German government printed so much money it took a wheelbarrow full to buy a loaf of bread.
I don’t know much about economy, but I wonder how deflation can pose a major problem.
The obvious remedy seems to be for the government to print more dollars, then use these to buy gold from other countries.
The treasury grows, the dollar is worth less, other countries have more incentive to import your goods – and you don’t need to meddle with your internal free market or make investments of doubtful value.
(There’s probably some reason why this won’t work. I wonder what it is…)
No, Keynesian stimulus failed during the great depression. It was the war that saved the economy.
The reason the government is terrified of deflation is that it will make the middle class more irrational than they already are. Economics is based on assuming people will act rationally. It is impossible to predict and influence the actions of an irrational society. I think our government is worried about causing the evaparoation of an entire class of people- the middle class that elected them.
I enjoyed this depiction of deflation as a learning tool not as a concrete expample of what is going on today (though we may be close). Defining the implication of Deflation needs to be simplified in order to help readers grasp the consequences of such a problem. Unfortunately, the entire population of America may not be able to understand as quickly. A deflationary spiral is bad because the American people could not change their beliefs fast enough to cope with it rationally. If people get paycuts they will not be savvy enough to ask “have prices gone down further?” Will managers and CEO’s understand lower prices and sale revenues? or will they think the solution is layoff’s before reducing pay across the board?
I like that discussion that formed over the 70K house because that is relevant today. I too am too timid to find out how low prices would go in an actual deflationary spiral since I can’t predict when we would reach an equilibrium. When the mortgage backed securities deregulation house of cards crumbled in 2008, prices reset dramatically and dropped over 8 months evaporating over 6 trillion dollars of real estate wealth people “thought they had”. How much wealth do we “think we have” tied up in our salary number, price of gasoline, and how 3 bags of groceries cost? Do you remember when a cart full of groceries cost less than $100? I don’t. Now if you shop a co-op two bags of graceries can be over $100. This mint article does a great job of adding images to our perspective. Writing about prices of groceries doesn’t have the impact that the cash register and the cashier does when they look at you like “pay up. you picked out the food now pay for it before you take it out of the store” People feel different when the economy hits them in their wallet. People hate to have to put groceries back that they can’t afford. If consumer prices and incomes don’t fall with the exact same timing pressure and embarrasment could erupt into something more irrational.
Which leads me back to my growing concern over the middle class. I thought I grew up middle class. I think I’m going to be middle class. But this recession and conversations about deflation make me wonder if there will be a middle class left when I graduate school and begin working full time (again). The buying power of $50,000 today is different the the buying power of $50,000 in 1980. The government puts an identity on lower income and middle class income with brackets. This article on deflation made me question why we did that. We should have been looking at our buying power. They tried to do that with the CPI. but that is a crock if you look what products are still on there from 30 years ago. I gaurentee the middle class family of four feels differently about the CPI since there is not 4 cell phones and three computers and internet service is not on the CPI.
I love how this entire thing is based on the concept that the government can magically pull money out of it’s ass – when that’s what causes all these problems in the first place.
Choads.
This is completely retarded. The author (yet another idiot Keynesian) told you that the government should pump money into the economy to stimulate it, increasing the debt, yet before that he said “For better or worse, the US has a credit based economy…”. He should have said “.. the US has a DEBT based economy, because every dollar printed means a dollar+interest in debt to the Federal Reserve. Put those two together, and the author implies that we need to COMBAT THE DEBT WITH MORE DEBT.
Deflation – or a contracting economy/money supply – is a natural consequence to the inflation – or expanding economy/money supply – caused by fractional reserve banking. You cannot expand an economy forever. Eventually the dollar will be worthless, logically, if you kept printing more and more of them.
All the free market people talking about losing regulations would be making a lot of sense. there is just one fly in that ointment. When the regulations are reduced industry insiders manipulate the market for their own gain, removing the free market advantages. Frankly I would rather over regulate and twist the market around than let greedy insiders suck the market dry.
These would be problems of spiraling deflation, but considering its so easy to stop with fiscal and monetary policy, deflation isn’t really a problem on its own; the federal reserve would just increase the money supply by buying securities.
Nevertheless, deflation is extremely rare and only becomes a problem if you’re already in a deep recession. And in that situation, it’s the recession that’s the root problem, not the deflation.
since deflation and inflation require such a delicate balance that only a superhuman could handle, shouldn’t we be asking the bigger questions?
why should the government be involved in trying to predict and correct market swings?
shouldn’t we let the free market decide?
if we legalize competing currencies and make our way back to a gold standard, wouldn’t all of this deflation/inflation talk be moot?
What is this article about ? US government has injected so much money, and it’s debt is so big that you can forget about deflation forever.
can someone explain to me why the government doesn’t invest the bailout money directly with the source of the problem?
why don’t we invest the bailout money in the form of government support for home-owners? the idea is that the government would offer a program to pay a percentage of a homeowners mortgage. this could be used when the interest rate can be lowered no further, injecting money into the economy at the base level and encouraging borrowing. this would in turn put these public funds at use immediately, hopefully stopping many current foreclosures and pumping money through the banks once again, which would encourage lending.
can someone tell me what i’m missing?
Fundamentally flawed in the conclusion that massive government spending is the answer.
A Government cannot create wealth. It can only spend what it takes from its people. That creates an entirely different–yet equally dangerous vicious cycle. People stop spending money because they don’t have any–because the Government took it all to spend itself.
Across the board tax cuts are the only answer. Tax cuts on the rich, tax cuts on the poor, tax cuts on corporations, tax cuts on small businesses. Tax cuts for ALL is the only way to truly keep the wealth in the hands of the people and encourage spending.
When will people learn: Republicans want to spend your money one way; Democrats want to spend your money another way. Better idea: You spend your money YOUR way!
First, I hear everybody say deflation is worse that inflation. This comes across as scare tactics. With inflation, rich people prosper and poor people are screwed. With Deflation, poor people prosper while rich people are screwed. So this “deflation is the worst thing ever” joke sounds like propaganda being pushed around by those with the money already that everyone just believes.
Second, this deflationary spiral doesn’t sound as bad as this post made it seem. There is a limit to how far prices can spiral down (and $0 is NOT that limit). Saying that prices constantly dropping will prevent consumers from purchasing things is just as illogical as saying nobody will every purchase top of the line electronics. It always gets cheaper if you just wait.
Deflation can’t continue indefinitely the way inflation can. So will the economy suffer with deflation? Sure, but it’s suffering now with inflation anyway. And the worst part, the poorer people are the ones getting screwed over the most. Not only are they losing their jobs, but as inflation continues the little money they have left is becoming more worthless.
My real beef with this argument against deflation, it’s used to promote inflation. Can’t we aim for NEITHER? Maybe keep our money supply where it’s at?
This just reminds me of how pitiful the human race is. Without our greed and politics, none of this would even be necessary.
There is another way to “fix” deflation: require cheap-labor countries (China, Guatemala, Indonesia, etc) to give their workers the same rights and benefits they do have in our countries (European Union, USA, Canada, etc). If they don’t, heavily tax importations from those countries.
Why is that measure the solution? Read on.
This single change will for sure:
1. Increase the production costs in cheap-labor countries
2. Increase inflation in Occident, which now faces deflation
3. Create jobs in Occident, as cheap-labor countries will be not-so-cheap now
4. Create jobs in cheap-labor countries, as it will put an end to 12-hour and 14-hour workdays and require an average of 1.5 to 2 workers to perform the same work they do today
5. Create a middle class in cheap-labor countries, thus creating “good” jobs in those countries (i. e. not just manufacturing jobs)
Not only that: this change is 100% ethical and just. Let us no longer exploit Third World countries in our benefit.
More at http://www.elpauer.org/?p=341
2 things to add. The first is on the front page of http://www.zmag.org
a VERY ambitious overhaul of what we can call “really existing capitalism”.
the second point is that giving private banks more incentives to lend will not necessarily solve the problem in the U.S. This has been the strategy thus far, and I think it is deeply flawed on moral grounds, (i.e. continuing to extend social power to a few on the top, who then bless the rest of us with their magic money power trickling down) but it is also flawed on practical grounds.
If there were a place to invest that was employing lots of people at high wages, and also producing growth and profits, the banks wouldn’t have had the subprime problem to begin with. They simply could have written it all down, and it would have been partly offset in the short term by the new investment sectors, and the ANTICIPATION of future growth of the new investment sectors.
The fact of the matter is the economy is a big social bond between human beings. And the second fact of the matter is that for the vast majority of working people in the U.S., we make less, have fewer benefits, etc.. this meant higher profit margins for a very long time as more could be drained out of a cheapening labor force. But at the same time, the american consumer’s role was his or her consumption of products and services. This stand off, with the many having too little power, is the root of what makes a country a 3rd world country, and it is going to be the reason equity markets go up in the short term–but won’t stand the test of the next year.
For those of you saying we have injected so much money into the system, you miss reality. We have not really injected that much into it. We have longstanding debt, but most of the money being injected by the federal government potentially is being offset by falling asset prices. Secondly, the low rate policies at the fed are ONLY inflationary if banks take the bait, borrow the money, and invest it. At that point it’s inflationary. But what happens if they can’t invest enough? Then they don’t borrow, don’t contribute to the velocity of money expansion, and potentially is deflationary.
Pau Garcia: Right on. We should not accept so called “trade” when it boils down to leveraging one group of people against each other…so that they are forced to give up more in order to survive. That is a thug economy, and is should be done away with.
All jobs, even the so called “good jobs” of manufacturing sector in the U.S. from the 1930s until the 1980s, were not good out of task or leverage by individual workers. After all, they are relatively low skilled jobs. They were POLITICALLY made to be wealth producing jobs, where workers took home fatter checks, and spent more money on each other.
And likewise, when the politics shifted towards the right over culture, militarism, and other psychological branding/marketing type issues that the Reagan right brought into play, those jobs could then be broken, unions could be broken, more jobs could were allowed to be sent overseas, new non union service sector jobs could be created, etc..
But don’t kid yourselves, this is PURELY a political decision, not an economic law of nature. We can just as easily tax investors, and force spending on projects that pay higher wages, and give more arbitrary power to work–rather than ownership.
And a final note on whether or not the government can print money or create wealth. I have never seen such right wing ideological foolishness since yesterday.
What is wealth for the vast majority of us other than the wealth created from paychecks from work? And what is the difference between building a giant highspeed railnetwork that criscrosses the U.S. and getting 45 an hour as a worker from THE GOVERNMENT versus getting it from the Private sector? As a worker, you don’t notice the difference, yet the right wing, it’s its ideological effort to associate all things holy and good with maintaining the power relations of the minority of the ownership class dominating and leveraging the rest of us, manages to push this idea …over and over and over.
Are you saying debt against future production is money? You sir are a great slave!!!
Nature has provided the proper materials for money, gold and silver,
and any attempt of ours to rival her is ridiculous. The evils of paper
money have no end. Its uncertain and fluctuating value is continually
awakening or creating new schemes of deceit.