Americans scaled back their discretionary spending in 2009 — but there’s only so long you can last without that much-needed caffeine boost. After a recession-fueled lull, Mint.com found, spending in coffee shops has rebounded steadily over the last few months. Coffee lovers have increased the frequency of their coffee-shop visits, even as outside temperatures have risen through the Spring season (hats off to you, inventor of iced coffee and frappuccino drinks!) You may be surprised to find, though, that one prominent coffee retailer isn’t recovering as well as the rest, at least among Mint.com users: in early 2010, Starbucks hasn’t been able to keep up with its competitors, both in terms of the number of transactions and spending per user, and spend per each transaction. For more refreshing details, take a look at our latest infographic.
Embed the above image on your site
4 Comments so far
leave a comment10 mg of hydrocodone is 10mg of hydrocodone. Whether it has acetominophen or buffers in it and is called vicodin, lortab, tylox, or whatever. Hydrocodone is still the active ingredient and where it comes from is as irrelevent as which factory produced a particular can of coca-cola. Sure, at some level there maybe tiny differences in each batch, but Tylenol is NOT any better at manufacturing Ibuprofin than, for example, Equaline.
Starbucks is not keeping up because people looked for alternatives during the down economy and found that the Starbucks’ signatures burnt taste really sucks compared local gourmet coffee house brews.
I’m not surprised by Starbucks failure to rebound from poor sales. It was only a matter of time before people realised that they were paying over the odds for an inferior product.
I agree Tim! Starbucks has been hailed as the top coffee chain, but this is due to a successful marketing campaign for a mediocre product.