Consumer IQ

The Best Times to Go Shopping

It’s a simple fact that clothing wears out and styles change. This means it’s inevitable that everyone needs to repair or replace clothing once in a while - even those who absolutely despise shopping. For frugal shoppers, this means buying clothing when you can get the very best prices, which often takes a bit of pre-planning. Luckily, there are a few simple guidelines you can follow when trying to get the best deals on new clothing.

Thursday Evenings

Stores typically reorganize their racks on Thursdays in order to replenish stocks for the weekend rush. Stores also generally mark down items that will be on sale over the weekend on Thursday evenings. If you want to beat the rush and get to those sale items first, Thursday night is a great time for bargain shoppers to hit the malls. You also won’t have to compete for the bargains like you would during the busy weekend.

Six Weeks into the Season

If you’re in need of clothing for the current season, try to avoid giving in to the urge to buy all the exciting new arrivals when they’re first in the store. About six or eight weeks after an item arrives, the price is marked down. If you can wait a measly six weeks, you’re likely to get a better a price than if you buy immediately. One of the downsides is that some very popular items might sell out over the six-week period. Although, if you’re purchasing from a chain store, you can always ask a sales associate to phone other locations to see if your item might be in stock elsewhere. Another great perk of waiting to buy is that it helps to curtail any impulse spending. If you’ve completely forgotten about that item before the time is up, chances are you didn’t really need it anyway.

End of (or out of) Season

If your clothing size doesn’t change much from year to year, stocking up on clothing at the end of the season is a great way to save money and have a good supply of new clothing available for next year. This works well for many classic or staple items, like suits, pants, jeans or cardigans that aren’t prone to going out of style too quickly. Trendy items may be a riskier purchase, as they tend to become passé after a season or two.

Keep in mind that fashion seasons are different than the seasons marked on your calendar. When it comes to fashion, the new season usually begins about two months prior to the official change of season. Given this fact, if you wait until the end of the season, you should still be able to get a little bit of wear out of a new item before having to pack it away for next year.

In January or February, you can start looking for cold weather clothing. Jackets and winter accessories often start to go on sale around this time. August is the month to find bathing suits, summer clothes and sandals on sale as the summer starts to come to a close. Athletic footwear usually goes on sale in January when people are looking to get going with New Year’s resolutions, though you may find sneakers on sale again in April. Jeans go on sale in October, after the back-to-school rush has subsided.

Scout the Sales Online

Many popular clothing retailers allow consumers to subscribe to their newsletters online. Many stores send out advance notice to their subscribers of big sales, or perhaps even allow subscribers to pre-shop at special events. If you get the newsletter, you’ll know when all the promotions are happening at your favorite stores and you will be able to anticipate a markdown on those clothing items you’ve been admiring. You may also find that some stores offer discounts at their online stores that may not be available at the brick-and-mortar stores.

Discount and off-Price Retailers

Not interested in planning your shopping trips according to seasons and sales? Discount and off-price clothing stores can be a great choice. These stores typically buy large volumes of clothing from stores that have excess inventory, are clearing space for new merchandise or have gone out of business. You may not always be able to find what you need and you might find that some of the clothes on sale in these shops are completely out of season. But if you’ve got the time to spend and the desire to dig, you might find a few gems. Keep in mind that many of these discount retailers also sell staples like socks, hosiery, t-shirts, active wear and other items that are not as prone to seasonal changes.

The Bottom Line

Whether you find shopping to be the most entertaining activity in existence or whether you detest it more than anything, we all need clothing. Not only is it a good idea to buy once a season has already started, it’s typically best to avoid buying too close to a major holiday, when many clothing items are purchased as gifts. On the other hand, once these major holidays have passed, clothing items usually go on sale to liquidate the excess stock (sales after Christmas, for example). Though it’s prudent to follow these guidelines for frugal shopping, also keep in mind that bargains can be found at any time during the year and in every season. It’s just a matter of scoping out the sales and having the courage to battle the crowds.

The Best Times to Go Shopping” was provided by Investopedia.com.