Trends

The Business of Horror

Halloween is one of America’s biggest revenue-generating holidays. And get this: the tradition thrived even during the spooky economy of the past couple of years. Costume sales jumped 5.1% in 2008 and another 2.4% in 2009, according to industry research comapny IBISWorld. In all, the horror business is… well, horrifying big. The movie industry alone is raking in hundreds of millions of dollars per hit movie (Jaws, anyone?)– and actors are accordingly getting rich. In this infographic, we explore the economics of Halloween: read on, some of the stats may give you chills!

Shane Snow is founder of VisualEconomics.com and the online printing site PrintingChoice.