Trends

The Tiger Woods Economy

MNT-TIGER-ECONOMY-R6

Unless you’ve been living under a rock – one that’s far, far away from a golf course, at that — you probably have been following Tiger Woods’ very public comeback to the PGA Tour this week. It was only five months ago that Woods stepped back from pro golf, but the effect of his temporary lay-off has been deep, affecting his sponsorship deals with companies like Gatorade, AT&T and Gillette (all of which were discontinued). More importantly, though, the announcement of Woods’ return provided an immediate boost to ticket prices and sales. We give you those numbers, and more, in our latest infographic: the Tiger Woods Economy.