At Intuit, we pride ourselves in being customer centric. In the Personal Finance Group, that means follow-me-homes for Quicken where we actually watch users perform their daily financial tasks. For Mint it means regularly surveying our users to prioritize our next feature set.
For example, we’ve found that over one third of all customer requests on Mint.com are to support more banks, more brokerages, and more credit unions. Result: as of today, with Intuit’s Financial Service’s help, we now support 16,000 financial institutions – double our prior count. After “support my bank”, our top request was around managing cash expenses and cash income, ergo “manual transactions” where you can account for that taxi ride, coffee, or expense you made with actual greenbacks — done.
Going to the next level, I’m excited to announce that Intuit is holding its second-annual Town Hall meeting in New York City, April 28th. We’ve picked 15 Quicken, TurboTax, Mint and non-users to participate, and some outstanding personal finance experts (Anya Kamentz – http://www.diyubook.com, Beth Kobliner- http://www.bethkobliner.com to moderate a discussion on what challenges people are facing in today’s “new normal” economy.
Here are the topics we’ll be covering: Talking to your Kids about Money; Debt Management; Saving for Long Term Goals; and more Personal Finance toipcs.
We’d love for you to join in. You can send questions here, send them via Twitter using @IntuitTownHall, and watch the live day-of.