Expert Interview with Amanda Abella About Brand Building

Brand buildingAmanda Abella had a vision. Unlike many others with a vision, Abella actually made hers a reality. That vision involved working for herself and empowering others to do the same.

Abella encourages everyone wanting more out of life to consider the brand that they offer the world. This personal brand is different from person to person and can be tweaked to meet the needs of whoever is at the helm. She understands that being passionate about what one does is what makes individuals truly happy. She also understands that the cliche saying "Love what you do and you'll never work a day in your life" is true.

Knowing this, Abella set out to help individuals discover their true callings and make money doing it. She doesn't want individuals to just make a little bit of money, either; Abella wants individuals to be able to fully support themselves by doing what they love and making a difference.

Find out more about how you can build your own brand and start a new life in this interview with Abella.


You talk about how you went into business for yourself out of need, but discovered you were passionate about building your own brand. How does this help you guide others toward their passion(s)?

I guess I should start by mentioning that this world is way more mainstream than when I started four years ago. People have realized through the power of example that they can create their own brands online and off and make a living doing it. The world of work and making money has changed, and it's really exciting!

The cool part is that the majority of my clients aren't creating their own brands because they can't find a job, as was the case with me. Now they come to me knowing that a regular job isn't for them and their message for the world is much bigger than the cubicle they sit in day in and day out.

When clients come to me ready to leave the corporate world (or already having left the corporate world) to build their own brands, I know exactly what they are going through. I started from scratch without having a clue about what I was doing. I've had to learn everything through trial and error, mentorship and putting one foot in front of the other. I fell deeply in love with the process, and my job is to help guide clients through it and cut their learning curve.


What do you think are some of the biggest hurdles individuals face when contemplating working for themselves? How can they overcome those hurdles?

Money fears. Or, more accurately put, fears of security. No one wants money for the sake of wanting money. For many people, money equals security, and being responsible for your own income can be a scary thing. I know because I've been there. I had to jump the hurdle of quitting my steady paycheck to go out on my own, and it's not easy.

The first step in overcoming this requires a huge mindset shift. In reality, a regular job is less secure than working for yourself. If you get fired next week, all of your income would be gone in one fell swoop. In entrepreneurship, you may lose a client, but you haven't lost all your income. Furthermore, the longer you're in the world of entrepreneurship, the more you realize that money is everywhere and there's more than one way to make it.


What do you think the difference is between making money and making a difference? Is there a way to do both?

We live in a society that has fed us that in order to make a difference or be of service, we need to remove money from the equation. For example, many of my clients have moved out of non-profit into running their own businesses, and they really have to overcome the idea that they must deplete themselves while being of service while not making much money.

Other examples include people saying that rich people are evil and corporations are out to destroy us. Are there bad apples out there? Yes. But this has nothing to do with money. Money is neutral. What people do with it is a different story entirely.

The funny part is that this story of "in order to be a good person, you can't think money is important" is completely false. Oprah is loaded, and she does a major service to the world not just through philanthropy, but also with the work she puts out there every day. The woman changes people's lives on a daily basis, makes money doing it and then continues the cycle by giving back in many different ways.

It takes money to do what Oprah does. It takes money to run companies where you are solving people's problems. It takes money to help those who are less fortunate. Therefore, divorcing money from "making a difference" just doesn't make any sense.


When it comes to Generation Y or Millennials, as they are often referred to, what makes them so attracted to working for themselves?

Many saw their parents get laid off after working for a company for decades. We kind of think, "Company loyalty? What's that?"

Our politicians haven't necessarily done us any good, either, so we've become kind of distrusting of the system.

As a result, I think many of us realized we need to take matters into our own hands.

Lastly, we grew up in the age of the internet. We know everything can be run from our laptops. We know there's flexibility to be had. Many companies haven't quite caught up to that yet, which leads to an internal conflict. If you crave flexibility and your company isn't giving it to you, you're going to have a hard time coming to terms with it.


How do you go about teaching people to make money doing what they love? For instance, what is your approach?

You have to be of service and solve someone's problem. Essentially, you have to realize that while you may love writing, coaching, designing, etc., at the end of the day it's not about you at all. It's about the people you are helping.

The best part is we know that being of service makes us feel all warm and fuzzy inside. It feels good to help people. When we combine that with what we're naturally good at and love, we've got the makings of some serious magic.

When it comes to making money for helping people, it's nothing more than an exchange of value. You give them value by helping them with their problem, and in exchange, they give you value in the form of money.


What tips can you offer someone looking to find his or her niche in the world... and make money while doing so?

Embrace your own story. Embrace your personality. There is nothing new under the sun in terms of business. What is unique and will help you carve out your own niche is to be yourself and let it shine.

At the end of the day, people buy from people.


What goals do you have for growing your own business? How will you meet those goals?

Ha! I was just working on this with one of my mentors. Currently working on expanding the message through PR and live speaking events. I want to take this message global.

Also want to expand the team so I can help as many people as possible. And of course, a second book is totally in the works as we speak.

Essentially, in 2015 I'm going pro.

I'm a planner by nature. I'm also very realistic and know I need to deal with money to make all of this happen. At the end of 2014, I'm setting up meetings to get information and quotes, crunching numbers with my accountant and making action plans to meet those goals in 2015.

I'm a big believer in planning for the New Year even before it starts.


You offer your web visitors with a chance to sign up to "Join the Tribe." What do individuals receive from this membership?

Yes! You'll get the full video to my Set Fire to Your Goals Workshop. This is the technique I use to create goals and accomplish them with ease.

As a bonus, you also get a free PDF called Start That Side Hustle: How to Start Freelancing.

And of course you'll get blog posts, updates and insights I only share with members of the tribe.


Many people working a traditional 40-hour-a-week job think they do not have enough time to make more money on the side. How do you address those concerns?

If you think you have no time, then that's exactly what you're going to get.

We prioritize what we want most. If you want something bad enough, you'll find the time.

If that still seems too daunting, you can start with an hour a day or a task a week. Once we just start, we can get momentum going.


Please share anything else you would like people to know about and how working for yourself is possible.

Come on over to get weekly posts about entrepreneurship and personal finance. There's always a party going on, and we'd love to have you there!

You can also find everything you need to know about starting your own business in this new world of work in my Amazon best-selling book, Make Money Your Honey. These are the exact steps I took to build a business that allowed me to quit my job and work for myself full time.

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