Atomic PR for Intuit Personal Finance Group
Integration With GetSatisfaction.com Expands Customer Access to Product Team, Enhances Personal Service
Mountain View, Calif., February 22, 2010 – Mint.com users have a new, easier way to talk to each other – and to the company’s product team. Mint.com, a leading online personal finance service from Intuit Inc. (Nasdaq: INTU), now incorporates a new Get Satisfaction customer community as part of its award-winning product. Get Satisfaction lets Mint.com users obtain answers, share ideas, and connect with each other and with the Mint.com product team -- all without leaving their account.
“Customer feedback helps improve Mint.com.” said Aaron Forth, product director of Intuit’s personal finance group. "Get Satisfaction is the next generation of online customer service and support. It encourages customers to provide open and transparent feedback, and we’re eager to see how they respond, especially as we welcome Quicken Online and TurboTax users and others following the recent Intuit acquisition."
With the Mint.com user base over 2 million people, Forth said it’s crucial to establish a seamless platform for dialogue. Get Satisfaction’s open API enabled the Mint.com product and customer service teams to create a custom solution within the product. As a result, customers avoid time-consuming, one-on-one e-mail support and get help in a friendly online forum, both from employees and from other customers.
"We’ve already received more than 50,000 suggestions from users since launching Mint.com. That's a staggering amount of community participation," said Forth. "We expect Get Satisfaction to help our community become even more engaged. It’s built specifically to encourage the kind of participation we want as we grow."
Customer feedback has been essential to Mint.com’s unprecedented growth in the financial software space. Frequent product upgrades and dedication to user-experience-driven design principles help people save and do more with their money. By responding directly to customer needs, Mint.com has created a product so effective that more than 90 percent of users say they have changed their financial habits as a result of using the service.
“Mint.com's integration with Get Satisfaction is a natural fit,” said Thor Muller, chief technology officer at Get Satisfaction. “We’re both committed to creating friendly and compelling online user experiences and we're delighted to be able to provide Mint.com with a way to scale up and serve their customers with a tight integration of Get Satisfaction.”
Mint.com customers can access the Get Satisfaction community directly from the help section on Mint's Web site at https://wwws.mint.com/support.event.
Mint.com, is a leading online personal finance service from Intuit Inc., providing more than 1.7 million users a fresh, easy and intelligent way to manage their money. And it’s free. Launched in September 2007, Mint.com has quickly grown to track nearly $200 billion in transactions and $50 billion in assets and has identified more than $300 million in potential savings for its users. Mint.com’s innovation is in applying advanced technology to deliver breakthrough ease-of-use. Using patent-pending technology and proprietary algorithms, Mint.com allows users to see all their financial accounts in one place, makes it easy to set and keep to budgets, and helps identify money saving ideas. For more information on Mint.com's free online personal finance service, visit http://www.mint.com.
About Intuit Inc.
Intuit Inc. is a leading provider of business and financial management solutions for small and mid-sized businesses; financial institutions, including banks and credit unions; consumers and accounting professionals. Its flagship products and services, including QuickBooks®, Quicken® and TurboTax®, simplify small business management and payroll processing, personal finance, and tax preparation and filing. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. The company's financial institutions division, anchored by Digital Insight, provides on-demand banking services to help banks and credit unions serve businesses and consumers with innovative solutions.
Founded in 1983, Intuit had annual revenue of $3.2 billion in its fiscal year 2009. The company has approximately 7,800 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at www.intuit.com.
About Get Satisfaction
Get Satisfaction is revolutionizing customer service by applying the principles of crowdsourcing and community to the customer-service experience. Companies who use the Get Satisfaction social CRM platform significantly reduce support costs while increasing customer satisfaction, retention, and loyalty. How? By providing an authentic, engaged, and thriving customer support community. Join the conversation at http://getsatisfaction.com