Atomic PR for Mint
Becomes No. 1 iTunes Finance Application Within 24 Hours
Mountain View, Calif., December 22, 2008 – Mint.com (www.mint.com), the leading online personal finance service, released a free application for Apple iPhone users on Friday. Within the first 24 hours, it had already become the No. 1 finance application on iTunes, ranking above those produced by Bank of America, Chase, and PayPal. This application gives Mint.com’s 650,000 users mobile access to the award-winning website’s services, including on-the-go access to bank account balances, credit and debit card charges, status versus their monthly budgets and performance of their investment accounts.
"We’re excited to be bringing easy and effective money and budgeting management to the iPhone platform,” said Aaron Patzer, founder and CEO. “We’re totally committed to giving our users access to their financial information anytime, anywhere.” This iPhone app is the latest in a series of mobile features introduced by Mint.com. The service was the first to provide free SMS text message alerts of upcoming bills, low balances and bank fees on accounts at over 7,500 US financial institutions. Incoming SMS text services were added last month, allowing users to check account balances in any of their bank, credit card or investment accounts by texting BAL to MyMint (696468).
Recent Mint.com research indicated that its users had not found a mobile personal finance application that met their needs. Over 70% of active Mint.com users said they used “no mobile money management service” as of September, 2008. At the same time, over 90% of users believed that they would use a mobile Mint.com application – with 30% saying they’d use it daily or several times per day. This level of activity would represent another breakthrough by Mint.com in bringing easy-to-understand and readily accessible personal finance information to more Americans.
The application released Friday gives users the ability to stay on top of their total financial situation, whenever and where ever they are. Once the user has created their free Mint.com account at www.mint.com, they simply download the free iPhone app from iTunes to get access to:
- Up-to-the-minute account balances for all their bank, credit card and investment accounts.
- All recent transactions across all of those accounts, automatically categorized.
- Status on spending versus personalized budgets, and cash flow.
- Investment performance.
- Alerts on bills due, unusually large expenses and deposits.
The application also provides exceptional data security. Not only is the application password protected, but users can disable iPhone access at any time from the Mint.com website should their phone get lost or stolen.
For more information about the Mint.com iPhone application, visit www.mint.com/features/iphone/.
About Mint.com (www.mint.com)
Mint.com is the leading online personal finance service, providing more than 650,000 users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking $50 billion in transactions, $15 billion in assets and has identified more than $100 million in potential savings for its users. Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,500 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities.
Mint.com is rated top in its category by Kiplinger, Money, PC World and PC magazines and was named one of the 50 Best Websites of 2008 by Time magazine. The company was named one of 34 international Technology Pioneers by the World Economic Forum in December, 2008. The product has received two Webby awards, an American Business Award and accolades from TechCrunch, Lifehacker, the Wall Street Journal and BusinessWeek since its September, 2007 launch.
Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries. Investors include top venture capital firms and prominent individuals whose past investments have included Google, Intuit, eBay, PassMark Security, PayPal, Yahoo! and others.