Atomic PR for Mint
Fastest-Growing Personal Finance Software Ever --- Reaching 1 Million Users in Just 18 Months
Austin, Texas, March 16, 2009 – SXSW – Mint.com (www.mint.com), the nation’s leading online personal finance service, welcomed its one millionth user yesterday, just 18 months since its beta launch in September, 2007. This milestone marks Mint.com as the first personal finance software to serve 1 million users in such a short time.
“Our mission has always been to help people save and do more with their money. Our rapid growth demonstrates that an unprecedented number of people are finding real value in what we offer,” said Mint.com CEO and founder Aaron Patzer. “And this is just the beginning. We will continue to enhance our service while expanding in new directions. In dialog with our users, it’s clear that there are still significant ways in which we can help Americans better understand their finances, and make better-informed decisions, with our innovative approach to personal financial management.”
This millionth-user milestone coincides with Mint.com’s participation in the innovative South by Southwest Interactive conference (SXSW). Mint.com was a finalist in the CSS category of the SXSW “People’s Choice” awards last night. Today, Patzer will be a featured speaker at the conference’s panel “Finance 2.0: Money Management to Save this Generation.”
Amidst an historic financial crisis – on both Wall Street and Main Street – Mint.com is providing unparalleled insight into the U.S. economy through its unique perspective on the spending behavior of its users --- now representing 1% of all U.S. households. In January, “The Economy According to Mint,” was reported in TechCrunch during Patzer’s participation at the World Economic Forum in Davos, Switzerland. In February, Patzer was asked to the White House to consult with the ObamaAdministration’s National Economic Council.
Mint is tracking over $50 billion in transactions, $15 billion in assets and has already identified more than $100 million in potential savings for its users. Each user can monitor their total net worth, virtually real time at www.mint.com, from any mobile phone (by texting shortcode MyMint ), or by using Mint.com’s iPhone application – rated #1 in the Finance category in iTunes on the day of its launch.
For more information about Mint.com, please visit www.mint.com.
About Mint.com (www.mint.com)
Mint.com is the nation’s leading online personal finance service, providing 1 million users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking over $50 billion in transactions, $15 billion in assets and has identified more than $100 million in potential savings for its users.
Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,500 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities. Each user can monitor their total net worth, virtually real time, at www.mint.com, from any mobile phone (by texting shortcode MyMint ), or by using Mint.com’s iPhone application – rated #1 in the Finance category in iTunes on the day of its launch.
Mint.com is rated top in its category by Kiplinger, Money, PC World and PC magazines, was named one of the 50 Best Websites of 2008 by Time magazine, and has received two Webby awards, an American Business Award and accolades from the Wall Street Journal, BusinessWeek,TechCrunch, and Lifehacker, since its September, 2007 launch. The company was named one of 34 international Technology Pioneers by the World Economic Forum in 2008 and publishes an award-winning personal finance blog at www.mint.com/blog/.
Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries. Investors include top venture capital firms and prominent individuals whose past investments have included Google, Intuit, eBay, PassMark Security, PayPal, Yahoo! and others.