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Contact: Martha Shaughnessy
Atomic PR for Mint
martha@atomicpr.com
O: 415.402.0230

Mint.com Expands Award-Winning Personal Finance Blog into "MintLife" Online Magazine

New “Know Your Money, Live Your Life” Format Launches with VIP Contributor Guy Kawasaki and Dynamic, Timely Video

Mountain View, Calif., July 21, 2009 – Mint.com (www.mint.com), the leading online personal finance service, today launched a complete redesign of its award-winning blog. The expanded, magazine-style “MintLife” will deliver more in-depth features and advice to help its more than 300,000 monthly visitors better manage their money and more knowledgably navigate the current, difficult economy. Expanded content, increased interactivity, data-driven infographics and direct access to celebrity sources will enhance the award-winning value of the Mint.com money management and budgeting tools, furthering Mint.com on its mission to help Americans save and do more with their money.

MintLife has the real-time immediacy and interactivity of a blog, but the depth and research of a magazine. For example, MintLife will deliver quick “how-to” financial tips with a mix of visuals, including video, audio, and slideshows, as well as in-depth feature articles. 


At launch, MintLife will feature “10 Questions to Ask Before You Join a Startup,” a guest post from Guy Kawasaki, founder of AllTop.com. Kawasaki is the first in a series of noteworthy contributors and content that will cover a wide range of topics that will appeal to a variety of readers, across demographics, life stages, and at every step along their individual paths to Financial Fitness – and where Mint.com can help.

“We evolved Mint’s personal finance blog into a full online magazine to help address a clear need for more accessible information that lets people really understand how money fits into their everyday lives – regardless of what their money life looks like,” says Aaron Patzer, CEO and founder of Mint.com. “In an uncertain economic time, the demand for relevant, easy-to-understand content is higher than ever, and we’re excited to further enhance a blog already recognized for its rich, informative writing.”

An example of the dynamic content unique to MintLife is the “One Trillion Dollars” video that will be live at launch. Designed to make difficult financial concepts and terms easy to grasp, the video builds on the success of WallStats visualizations created for the Mint.com blog that have addressed topics ranging from the Credit Crisis to Unemployment and Inflation.

In addition, MintLife’s improved community features aggregate the conversations about Mint’s content and product that are already taking place across the social web on sites like digg, Facebook, reddit, StumbleUpon and Twitter. Delivering on Mint.com’s dedication to transparency, MintLife therefore shows visitors exactly what’s being said about the product and the site’s content elsewhere on the Web.

About Mint.com (www.mint.com)

Mint.com is the nation’s leading online personal finance service, providing 1 million users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking over $175 billion in transactions, $47 billion in assets and has identified $300 million in potential savings for its users.

Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,500 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities. Each user can monitor their total net worth, virtually real time, at www.mint.com, from any mobile phone (by texting short code MyMint [696468]), or by using Mint.com’s iPhone application – rated #1 in the Finance category in iTunes on the day of its launch.

Mint.com is rated top in its category by Kiplinger, Money, PC World and PC magazines, was named one of the 50 Best Websites of 2008 by TIME magazine, and has received four Webby awards, a Thomas Edison award, an American Business Award and accolades from the Wall Street Journal, BusinessWeek, TechCrunch, and Lifehacker, since its September, 2007 launch. The company was named one of 34 international Technology Pioneers by the World Economic Forum in 2008 and publishes an award-winning personal finance blog at www.mint.com/blog/.

Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries. Investors include top venture capital firms and prominent individuals whose past investments have included Google, Intuit, eBay, PassMark Security, PayPal, Yahoo! and others.

For more information on Mint.com's free online personal finance service, please visit www.mint.com and follow Mint.com on Twitter: www.twitter.com/mint.

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