Atomic PR for Mint
Additional New Features Help Mint’s 900,000 Users Calculate and Manage Entire Net Worth
Mountain View, Calif., February 13, 2009 – Mint.com (www.mint.com), the nation’s leading online personal finance service, today announced two powerful new additions to its award-winning product. First, Mint is introducing a customizable “Ways to Save” feature, allowing users to specify the credit card or bank account offer they want across nine different dimensions, including: APR, issuing bank, and the types of rewards they want to earn. For the first time, this unique comparison feature is now available free on the web at www.mint.com/save-money; no Mint.com account is required to access this helpful tool. In addition, Mint.com is expanding beyond tracking financial accounts to allow users to monitor virtually any personal asset or liability – real estate, vehicles, jewelry, and the like – and manage their full net worth from one site.
Since the introduction of its original “Ways to Save” feature, in September 2007, Mint.com has identified more than $100 million in potential savings for its users by finding them lower interest rate credit cards, higher interest savings accounts, and lower cost brokerage accounts. Each recommendation is based on an automatic analysis of individual Mint.com users’ spending and payment patterns. With today’s launch of www.mint.com/save-money, even people who haven’t yet signed up for Mint.com can take advantage of this money-saving feature by providing simple financial details.
“Mint is dedicated to helping people save and do more with their money,” says Aaron Patzer, CEO and founder. “By giving everyone access to our new ‘Ways to Save’ feature, we’re increasing the usefulness of our service and making the power of Mint even more broadly available.”
Mint.com users with significant real assets will now be able to create and maintain an accurate view of their true debt-to-equity ratio. This is essential information in understanding and estimating their borrowing potential and costs.
“We feel it is important for Mint users to understand their complete financial picture before making the critical financial decisions facing many Americans today,” continued Patzer.
To ensure that users’ real estate values are always up-to-date, Mint.com has partnered with CyberHomes™ to estimate and automatically update property value based on a specific street address. Users manually enter the values of vehicles, art, furnishings, jewelry and other personal property. Balances from credit unions or other financial institutions without online access can also be added manually, to accurately reflect each user’s total financial position.
Users can access this information anytime online at www.mint.com, from any mobile phone by texting shortcode MyMint (696548), or using Mint.com’s iPhone application – rated #1 in the Finance category in iTunes on the day of its launch.
For more information about Mint.com, please visit www.mint.com.
About Mint.com (www.mint.com)
Mint.com is the leading online personal finance service, providing more than 900,000 users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking over $50 billion in transactions, $15 billion in assets and has identified more than $100 million in potential savings for its users. Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,500 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities.
Mint.com is rated top in its category by Kiplinger, Money, PC World and PC magazines and was named one of the 50 Best Websites of 2008 by Time magazine. The company was named one of 34 international Technology Pioneers by the World Economic Forum in December, 2008. The product has received two Webby awards, an American Business Award and accolades from TechCrunch, Lifehacker, the Wall Street Journal and BusinessWeek since its September, 2007 launch. The company also publishes an award-winning personal finance blog at www.mint.com/blog/.
Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries. Investors include top venture capital firms and prominent individuals whose past investments have included Google, Intuit, eBay, PassMark Security, PayPal, Yahoo! and others.