Atomic PR for Mint
Provider of Award-Winning Money Management and Budgeting Tool
Featured within Application Gallery of Leading Personalized Start Page
Mountain View, Calif., June 5, 2009 – Mint.com (www.mint.com), the nation’s leading online personal finance service, today released an application for My Yahoo!, the most popular personalized start page with more than 40 million worldwide monthly visitors.* Built on the Yahoo! Application Platform, launched last fall, Mint.com’s new application lets My Yahoo! users keep an eye on their money and budgets alongside email, instant messaging, weather, sports scores, news streams and other interactive information essential for their day-to-day lives.
“At Mint.com, we believe that knowing where your money goes is the first step to saving and doing more with it,” said Aaron Patzer, CEO and founder of Mint.com. “The openness of the Yahoo! platform gave us the opportunity to build a version of our product that lets My Yahoo! users keep an eye on their finances – cash vs. debt, budgets, categorized spending, Mint.com alerts, and investment performance – all from their personal start page.”
The Mint.com My Yahoo! app shows the user’s spending trends, budget and account status in at-a-glance charts using Mint.com's award-winning graphics. The application does not display actual balances or charges, so My Yahoo! users get the convenience of having important information close at hand, without the worry that a colleague or coffee shop neighbor might see any personal financial information over their shoulder. These details are just a click away; however, as app users can quickly access actual balances, and much more, at the fully-featured Mint.com website.
“We want as many people as possible to take advantage of Mint.com’s ability to deliver a quick, easy overview of their money – for free. This new application provides this service to all My Yahoo! users. This app joins our dedicated site, our iPhone app and SMS communications – four ways in which Mint.com makes it simpler for people to integrate financial management into their daily lives.” continued Patzer. “We’re incredibly excited to see how this app helps us help even more Americans make better financial decisions.”
Mint.com’s app for My Yahoo! is the latest in a series of innovations introduced in 2009 to help the more than 1 million people who use Mint.com to improve their finances. In April, Mint launched a Financial Fitness feature which helps users achieve a more financially fit lifestyle, by rewarding them for completing tasks like checking their credit score or reducing their debt.
About Mint.com (www.mint.com)
Mint.com is the nation’s leading online personal finance service, providing 1 million users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking over $50 billion in transactions, $15 billion in assets and has identified $100 million in potential savings for its users.
Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,500 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities. Each user can monitor their total net worth, virtually real time, at www.mint.com, from any mobile phone (by texting short code MyMint ), or by using Mint.com’s iPhone application – rated #1 in the Finance category in iTunes on the day of its launch.
Mint.com is rated top in its category by Kiplinger, Money, PC World and PC magazines, was named one of the 50 Best Websites of 2008 by TIME magazine, and has received four Webby awards, a Thomas Edison award, an American Business Award and accolades from the Wall Street Journal, BusinessWeek,TechCrunch, and Lifehacker, since its September, 2007 launch. The company was named one of 34 international Technology Pioneers by the World Economic Forum in 2008 and publishes an award-winning personal finance blog at www.mint.com/blog/ .
Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries. Investors include top venture capital firms and prominent individuals whose past investments have included Google, Intuit, eBay, PassMark Security, PayPal, Yahoo! and others.
For more information on Mint.com’s free online personal finance service, please visit www.mint.com
*Source: Comscore, MediaMetrix, April 2009