Press and Blogger Central / Press Release

Martha Shaughnessy
AtomicPR for Mint

Award caps series of industry honors in 2008 for leading online personal finance service

Mountain View, Calif., December 1, 2008 – (, the leading online personal finance service , received top honors from Money® magazine, America’s premier personal finance publication, in its December issue on newsstands today. In awarding its “Money Pick,” the magazine’s highest rating, Money cited the service’s inviting layout, graphic information displays, and comprehensive investment tools as key factors.

“We’re particularly honored to have received this recognition from Money magazine,” said Aaron Patzer, CEO and founder of Mint. "To have this recognized leader in personal finance education and advice call out our newly-launched investment features as setting the industry standard is fantastic."

This award is an endorsement of the user-centered design evident in – now helping over 600,000 users to better understand their full financial picture. Money's review praised’s “extensive investment abilities” which allow users to “compare your personal rate of return with major indexes and see your asset allocation”. Money goes on to mention that competitors change “$50 and up” for similar software. is free.

This honor from Money is the latest in a series of industry accolades for during its first year:

  • PC World Top-Rated Online Finance Service
  • PC World 25 Most Innovative Products
  • PC Magazine Editor’s Choice Award
  • TIME Magazine Top 50 Websites 2008
  • BusinessWeek Magazine 101 Best Web Freebies
  • Webby People’s Voice Award Winner for “Best Banking and Bill Pay Site 2008”
  • Webby People’s Voice Award Winner for “Best Financial Services Website 2008”
  • Webby Award Official Honoree for “Best Business Blog 2008”
  • Industry Standard “Innovation 100”
  • American Business Award “Stevies”
  • AlwaysOn Global 250 Award
  • Webware 100
  • Lifehacker Best Personal Finance Tool”
  • Finovate “Best in Show” October 2008

For more information on’s free online personal finance service, please visit

About Mint is the leading online personal finance service, providing nearly 600,000 users a fresh, easy and intelligent approach to money management. And it’s free. Mint is tracking $50 billion in transactions, $15 billion in assets and has identified more than $100 million in potential savings for its users. Designed to be effortless, takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 7,500 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities. is rated top in its category by Money, PC World and PC magazines and was named one of the 50 Best Websites of 2008 by Time magazine. The product has received two Webby awards, an American Business Award and accolades from TechCrunch, Lifehacker, the Wall Street Journal and BusinessWeek since its September, 2007 launch.

Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab, eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software industries. Investors include top venture capital firms and prominent individuals whose past investments have included Google, Intuit, eBay, PassMark Security, PayPal, Yahoo! and others.

For more information on’s free online personal finance service, please visit