AtomicPR for Mint
Combining Great Content with Powerful Tools to Help Consumers put Advice into Action
Mountain View, Calif., April 3, 2008 – The Motley Fool (http://www.fool.com), the world’s leading online investing advice company, and Mint.com (http://www.mint.com), the fresh, free, easy and intelligent way for people to manage their money online, today joined forces to maximize users’ online personal finance resources. This partnership weaves Mint.com’s proprietary online personal finance tool, rated top in its category by PC World, together with award- winning content and investment solutions from The Motley Fool.
“The Motley Fool is dedicated to building the world’s greatest investment community, and great investing begins with a solid foundation in personal finance. We are delighted to welcome Mint.com into our community and to introduce our members to Mint’s powerful personal finance management tools,” said Jonathan Mudd, The Motley Fool’s SVP of Programming and GM of Fool.com. “Mint has emerged as a real innovator in the online personal finance space, and we are thrilled to join forces with them. Mint will help us give our members an accurate, up-to-date picture of their financial standing, so they’re well-positioned to take advantage of the superior investment ideas at the core of our services.”
By allowing users to view and categorize transaction data from their bank, credit cards, and now investment accounts, Mint.com gives a comprehensive view of a user’s finances. Users can set budgets based on spending trends and goals to get their finances on the right track. In the six months since its launch, Mint.com has attracted more than 200,000 users, is managing $10 billion in transactions, and has uncovered $100 million in potential savings for its users. Now poised for an introduction to Fool.com’s two million subscribers and 4.5 million monthly unique visitors, Mint.com is prepared to enjoy significant growth in 2008 and beyond.
The Motley Fool is an unmatched resource for financial advice and fits perfectly with Mint’s mission to give users information that helps them do more with their money," said Aaron Patzer, CEO and Founder of Mint.com. “With the addition of investment accounts to Mint.com last month, and with enhancements in that area coming soon, we’re giving users a full picture of their finances. The Motley Fool’s unique combination of high quality, approachable personal finance and investment content is highly relevant to our growing user base. The end result is greater money intelligence – in action.”
The Motley Fool and Mint.com will share articles and other educational content; will each link to the other’s site; and will allow users to navigate easily to a co-branded Fool.Mint.com website.
About The Motley Fool http://www.fool.com
A worldwide investment and financial advisory services company, The Motley Fool has helped millions of people grow their wealth and achieve financial independence. The Motley Fool reaches tens of millions of people every month across a wide variety of online and offline media channels including: its award-winning website at www.fool.com; ten premium investment newsletter services; best-selling books; a nationally syndicated weekly newspaper column carried by more than 200 publications; a nationally syndicated PBS television special; and the company’s award-winning UK subsidiary, Fool UK (www.fool.co.uk).
About Mint http://www.mint.com
Mint.com is the leading online personal finance service, providing 200,000 users a fresh, easy and intelligent way to manage their money online. And it’s free. Mint is currently managing over $10 billion in transactions and has identified more than $100 million in potential savings for its users. Designed to be effortless, Mint.com takes less than five minutes to set up. Users register anonymously using only a valid email address. Mint then does the rest, securely downloading transaction data from more than 5,000 bank, credit card and investment accounts on a daily basis. Users never need to import or synch their data. Mint, rated top in its category by PC World, applies patent-pending technology and proprietary algorithms to categorize transactions; provide a unified view of all account activity; alert users to low balances, bank fees, upcoming bills, and even potentially suspicious account activity; and give users personalized suggestions for significant savings opportunities.
Mint’s management team includes seasoned industry veterans drawn from the ranks of Charles Schwab & Co., eBay, Expedia, Intuit, PGP and other leaders in the finance, security and software spaces. Investors include top venture capital firms and prominent individuals associated with companies including Blue Nile, Google, Intuit, PassMark Security, PayPal, Yahoo! and others.
For more information on Mint.com’s free online personal finance service, please visit www.mint.com.